Monday, October 30, 2006

$1 million for hell.com, any candidates?

No one was buying hell on Friday - or at least its red-hot Web address.
HELL.com was among hundreds of Internet domain names up for auction in Hollywood, Florida, by domain asset management provider Moniker.com, a unit of marketing services firm Seevast Corp.

The owner put a minimum price of $1 million on the underworld's domain, confident of high interest after the salacious address, Sex.com, sold for about $12 million earlier this year. But there were no takers with bids failing to reach the reserve price.

"The world is still alive and well. Nobody is going to hell right now," Seevast Chief Executive Lance Podell told Reuters, adding that the domain would now be part of a silent auction.
Moniker was selling HELL.com on behalf of a group called BAT Flli LLC, whose founder Kenneth Aronson registered the name in 1995.

It's not the first time that Aronson has tried to sell HELL.com. He put the address on the auction block in April 2000, at a starting bid of $8 million.

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