Six Apart to Buy Rojo

Blogging company Six Apart will soon announce it has purchased Rojo, the web-based feed reader, for undisclosed terms.

Six Apart won’t be adding an aggregator based on Rojo, but instead incorporating some elements of the technology into its existing products, according to Six Apart CEO Barak Berkowitz. Rojo CEO Chris Alden will run Six Apart’s Movable Type group.

Alden, a co-founder of Red Herring, is being tapped for his media experience, says Berkowitz. Aaron Emigh, chief technology office of Rojo is also joining Six Apart, so are many other employees. Some of Rojo employees have found home at other start-ups, such as BitTorrent.

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