Panama launched by Yahoo

The in-development advertising system meant to replace Yahoo's current product arrived as part of the company's third quarter financial announcements.

Yahoo had stated at one point that the new advertising solution, called Project Panama, would be deployed when and only when it was ready to go. Until today, that looked like a timeframe in early 2007. The schedule moved up dramatically, as Yahoo disclosed it would roll out Panama now:

"While we are tremendously excited about many things happening at Yahoo!, we are
not satisfied with our third quarter financial performance. We continued to grow
and believe that we outperformed the graphical market but not at a rate that met
our expectations," said Terry Semel, chairman and CEO of Yahoo!.

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