Tuesday, November 28, 2006

Online video sites are stealing viewers away from TV

At least in the UK. YouTube and other online video sites are stealing viewers away from TV in the UK, according to a report by the BBC today. 43% of online video viewers said they watch less TV as a result of YouTube and similar sites, while 20% of those say they watch “a lot less”. Only 3% watch more TV than they did a year ago, while 54% watch the same amount. Three quarters of these viewers watch more online video than they did a year ago. However, it’s worth noting that these are the stats for those who watch video online at least once a week - 67% of the UK population don’t watch online video at all, and don’t plan to within the next year. Unsurprisingly, it’s young people who are leading the way: 28% of 16-24 year-olds watch online video at least once a week.

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