Pluck Lands $7 Million, Totals $17 million

Pluck, the Austin, Texas-based RSS and publisher services company, has raised $7 million from Reuters, along with return backers Austin Ventures and Mayfield. That takes Pluck’s VC funding to $17 million in total since the company formed in 2003.

Pluck is less focused on consumer-facing sites now, having shut down the Pluck RSS reader at the end of October. I had some correspondence with the Pluck folks, however, and it seems that the RSS reader is being pulled simply because the other part of their business is taking off so quickly. The plan was to phase out the RSS reader less hastily, but changes to IE7 and FireFox created compatibility issues that convinced them to wrap it up. The core RSS technology continues to be used.

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