Friday, February 23, 2007

FOX ACQUIRES STRATEGIC DATA CORPORATION

FOX INTERACTIVE MEDIA ACQUIRES INTERACTIVE ADVERTISING TECHNOLOGY COMPANY STRATEGIC DATA CORPORATION

Enhanced Media Network to Bring Hyper-targeted Ad Serving to Reality

Fox Interactive Media (FIM), a division of News Corp (NYSE: NWS), announced today that it has completed the acquisition of interactive advertising technology company, Strategic Data Corporation (SDC). SDC's advanced, proprietary technology is designed to optimize the delivery of online advertising.

SDC’s technology will enable FIM to deliver highly-targeted graphical performance-based advertising on literally billions of Web pages viewed each day across its growing network. Fox Interactive Media, which spans MySpace, IGN, Direct2Drive, AmericanIdol.com, AskMen.com and more, is among the most visited networks on the Internet with more than 135 million worldwide unique visitors each month and is the number one most viewed network in the U.S. with over 40 billion pages viewed each month.

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