Tuesday, March 20, 2007

YouTube lawsuit may help rivals

Viacom's billion-dollar legal gambit against Google could lead to more media industry lawsuits and give a boost to rival online video services in the emerging marketplace.

Media executives and analysts are awaiting the outcome of the lawsuit against Google and its video-sharing site YouTube, which Viacom said is intended to defend the notion of intellectual property and the concept of the Internet media marketplace.

Viacom, owner of MTV Networks and Comedy Central, demanded in February that YouTube pull more than 100,000 video clips uploaded by users on to the online video-sharing service. Google and Viacom had tried and failed to negotiate a deal to allow some of Viacom's content on to YouTube and split the advertising revenues.


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