$100M more for DemandMedia

Demand Media, the company pursuing the audacious strategy of buying up a bunch of generic Web sites that have no staff generating real content of their own — to throw advertising on them — has raised another $100 million.

In May, we reported it raised its first $120 million. Lately, though, the company appears to be buying content as well, including acquring Hillclimb Media, a producer of niche web sites.

Some people connect this company that buys web sites to spam and crap content, yet it is worth mentioning due to its ability to raise hundreds of millions to scale up its operations. The company claims to reach more than 40 million people per month through out its web sites.

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