Wednesday, October 18, 2006

Yahoo Buys AdInterax

Yahoo no longer needs to worry about experiencing a shortage of "rich media advertising solutions" - the company just acquired AdInterax, which specializes in providing those to "online publishers." Both parties were mum about the financial aspects of the deal.

The companies were also vague about what products or services might result. According to the press release, "Yahoo! plans to further integrate rich media capabilities into its current leading offerings by developing a self-service model for marketers based on the AdInterax platform." This model "will enable advertisers and agencies to create and run rich media campaigns coupled with other Yahoo! capabilities including behavioral targeting, geo-targeting, demo-targeting, and dayparting." Those are some fairly interesting buzzwords; it'll be interesting to see how they translate from the press release into the real world.



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