Google Bought Adscape for $23 Million

After some rumors of a deal these past weeks, Google has expanded it’s advertising reach by moving into video game advertising with their $23 million acquisition of Adscape. Adscape is a video game advertising company whose AdverPlay product lets developers place dynamic ads right inside the game and Real Virtual Gateway product enables two-way text, audio and video communication via SMS Text or eMail.

Microsoft seems also to have acquired a pretty similar in-game advertiser Massive to run advertising across its Xbox Live and MSN gaming platform.